Por título Por autor Por editorial

búsqueda avanzada

An Introduction to Social Media Marketing

An Introduction to Social Media Marketing

Autor:

Editorial:
Routledge (Reino Unido)

Año de edición:

ISBN:
978-0-415-85617-1

Páginas:
250

AR$ 9025.00
Agregar al carrito
Este producto está disponible en Reino Unido y a través de CastellanoLibros.com usted lo recibirá en su domicilio.

Calcular el costo de envío

Descripción

Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'.

Más detalles ↓

This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline. Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading. Chapter exercises not only help develop knowledge, but test the learners' understanding of how the various concepts and models are best used by requiring them to investigate how they are best applied in real-world scenarios. The book is supported by the author's excellent website, which includes links to continually updated statistics as well as articles that keep the reader in touch with the constant changes to this dynamic area. Topics covered in this book include: * Social networking * Consumer reviews * Social service and support * Real-time social media marketing * Blogging * Viral marketing and influencers * Advertising on social media And much more. An Introduction to Social Media Marketing is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative facet of present-day marketing.

Catalogado en

Importados / Marketing

Libros relacionados
Diseño de exposiciones

Diseño de exposiciones

Locker, Pam

AR$ 8550.00

Agregar al carro

Gestión sostenible de las organizaciones

Gestión sostenible de las organizaciones

Babe Lamana, Javier - Cuesta Martin, Jav...

AR$ 3135.00

Agregar al carro

Reinforcing rule of Law oversight in the European Union

Reinforcing rule of Law oversight in the...

Closa, Carlos - Kochenov, Dimitry

AR$ 12825.00

Agregar al carro

China : Negociación e inversión extranjera

China : Negociación e inversión extranje...

Galeote Muñoz,Pilar

AR$ 3515.00

Agregar al carro