Por título Por autor Por editorial

búsqueda avanzada

CRM The Foundation of Contemporary Marketing Strategy

CRM The Foundation of Contemporary Marketing Strategy

Autor:

Editorial:
Routledge (Reino Unido)

Año de edición:

ISBN:
978-0-415-89657-3

Páginas:
404

AR$ 6984.00
Agregar al carrito
Este producto está disponible en España y a través de CastellanoLibros.com usted lo recibirá en su domicilio.

Calcular el costo de envío

Descripción

Idioma inglés.This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace

Más detalles ↓

Featuring the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exercises that connect theory with action), it is the one-stop-source for a comprehensive CRM course

 
INDICE
Part One: CRM Theory and Development 1. Introduction to Customer Relationship Marketing 2. History and Development of CRM 3. Relationship Marketing and CRM 4. Organization & CRM Part Two: Data Management and Technology 5. CRM and Data Management 6. Technology and Data Platforms 7. Database and Customer Data Development Part Three: Marketing Strategy 8. Business-to-Business CRM 9. Understanding the Customer-Company Profit Chain: Satisfaction, Loyalty, Retention, and Profits 10. The CRM Strategy Cycle: Acquisition, Retention, and Win-Back 11. Privacy and Ethics Considerations Part Four: CRM EVALUATION 12. CRM Program Measurement & Tools Part Five: CRM New Horizons 13. Social Networking and CRM 14. CRM Trends, Challenges, and Opportunities 

Catalogado en

Importados / Marketing

Libros relacionados
Contrato psicológico

Contrato psicológico

Gutierrez García, Fabiana

AR$ 1067.00

Agregar al carro

Marketing 4.0

Marketing 4.0

Kotler, Philip - Kartajaya, Hermawan - S...

AR$ 3686.00

Agregar al carro

Esquemas procesales civiles, penales y concursales . 5ª Edición 2016

Esquemas procesales civiles, penales y c...

Carrillo Olano, Germàn

AR$ 11155.00

Agregar al carro

Gestión de la producción en la empresa

Gestión de la producción en la empresa

Campins Masriera, Juan A. - Velasco Sánc...

AR$ 4559.00

Agregar al carro