Por título Por autor Por editorial

búsqueda avanzada

Data Strategy

Data Strategy


Kogan Page (Reino Unido)

Año de edición:



AR$ 4365.00
Agregar al carrito
Este producto está disponible en España y a través de CastellanoLibros.com usted lo recibirá en su domicilio.

Calcular el costo de envío


Idioma Inglès. How to Profit from a World of Big Data, Analytics and the Internet of Things

Más detalles ↓

Data is revolutionizing the way we all do business. Every business is now a data business and needs a robust Data Strategy. However less than 0.5% of all data is ever analysed and used, offering huge potential for organisations when trying to leverage this key strategic asset. What is the value of your data and how does it generate business value? Data Strategy, by bestselling author Bernard Marr, provides a clear blueprint showing what organizations need to do to define and execute an effective plan for one of their biggest strategic assets: data. It shows you how to: - define your strategic data assets and data audience - gather the required data and put in place new collection methods - get the most from predictive analytics and machine learning - have the right technology, data infrastructure and key data competencies - ensure you have an effective security and governance system in place to avoid huge financial, legal and reputational problems. Illustrated with case examples of organizations such as Walmart, RBS, Google and NASA, Data Strategy will equip any organization with the tools and strategies it needs to profit from big data, analytics and the Internet of Things.

Catalogado en

Importados / Marketing

Libros relacionados
The end of ownership

The end of ownership

Perzanowski, Aaron - Schultz, Jason

AR$ 5820.00

Agregar al carro

La potestad sancionadora de los entes locales

La potestad sancionadora de los entes lo...

Baena del Alcázar, Mariano

AR$ 2037.00

Agregar al carro

Civil and Commercial Mediation in Europe, vol I

Civil and Commercial Mediation in Europe...

Carlos Esplugues Mota, José Luis Iglesia...

AR$ 19206.00

Agregar al carro

The elements of evidence

The elements of evidence

Friedman, Richard D.

AR$ 26190.00

Agregar al carro