Por título Por autor Por editorial

búsqueda avanzada

Digital Marketing: Integrating Strategy and Tactics with Values "A Guidebook for Executives, Managers and Students"

Digital Marketing: Integrating Strategy and Tactics with Values "A Guidebook for Executives, Managers and Students"

Autor:

Editorial:
Routledge (Reino Unido)

Año de edición:

ISBN:
978-0-415-71675-8

Páginas:
368

AR$ 6175.00
Agregar al carrito
Este producto está disponible en Reino Unido y a través de CastellanoLibros.com usted lo recibirá en su domicilio.

Calcular el costo de envío

Descripción

Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration.

Más detalles ↓

It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to * Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. * Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). * Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. * Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video" icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders - executives, instructors, owners, entrepreneurs, managers, students - at all stages of digital literacy.

Catalogado en

Importados / Marketing

Libros relacionados
Transnational Terrorism and State Accountability

Transnational Terrorism and State Accoun...

Vincent-Joël Proulx with a Foreword by B...

AR$ 7410.00

Agregar al carro

Guía de antiinfecciosos en pediatría

Guía de antiinfecciosos en pediatría

Varios Autores

AR$ 3420.00

Agregar al carro

Los contratos de distribución en la propuestas armonizadoras del derecho contractual europeo

Los contratos de distribución en la prop...

Carbajo Cascón, Fernando

AR$ 4750.00

Agregar al carro

El incidente concursal

El incidente concursal

Gómez Soler, Eduardo

AR$ 10212.50

Agregar al carro